The relationship between human and dog is the best example of selfless and unconditional love.The loyalty of dogs makes them best creature created by nature.Again and again, dogs have proved why human life is incomplete without a pet dog, to make this a valid point few Non-Profit industries have taken few amazing steps of promoting pet adoption through some genius pet adoption campaigns.
1. World for All Animal Care and Adoptions campaign
The best ever campaign for promoting pet adoption was the brain child of an amazing photographer-art director duo from India, Amol Jadhav and Pranav Bhide. They created images that had two aspects through creative lighting, framing and use of negative space. The ads were designed for World for All Animal Care and Adoptions in Mumbai as a part of their pet adoption campaign carrying the tagline, ‘There’s always room for more. Adopt.’
The ads had the desired effect increasing both event participation and adoption.
2. Life-size cardboard animals
The furniture and home supplies stores of Ikea in Singapore and Arizona joined the campaign for pet adoption in collaboration with the city’s animal shelters and decided to spread awareness among people that the home isn’t complete without a furry companion. They made life-size cardboard cut outs of various dogs from the shelters and set them up in their showrooms. The customers who visited them saw the perfect setting with a pet sitting on the end of the bed, for instance, and realized what their homes were missing.
Furthermore, the cut outs carried QR codes with information on the puppies and their shelters to facilitate easy adoptions.
3. Pet-friendly hotels and vacation destinations
Pet-friendly hotels and vacation destinations are wonderful options for people who don’t want to leave their furry friends behind and Red Mountain Resort in Utah (USA) is one such place. As a part of their campaign to promote pet adoption together with the Ivins City No-Kill animal shelter they provide canine companions for guests who didn’t bring a pet along to their vacation. They can go on hikes together and if the connection clicks, the guests can provide them a permanent home, too. The Pound Puppy Hike is an adorable idea promoting adoption.
4. The Cat Town Cafe
The Cat Town Café in Oakland, California (USA) is a café that houses adoptable cats for people to interact with while they sip and munch on refreshments. With prior reservation and a donation of $10, customers can ensure that they get to hang out with their potential new pets. This ingenious idea for promoting pet adoption has helped almost 300 cats find new homes.
5. Senior dogs project
‘Silver Hearts’ is a photography project by Lori Fusaro to show the adoptable side of senior dogs that almost always are left behind in adoption centers and animal shelters. She upholds the idea that no dog should die alone and that even if they have a limited life it should be happy and dog-lovers should embrace it notwithstanding their own heartbreak at the loss. She hopes to raise funds for rescue organizations that do a good job finding homes for senior dogs: Peace of Mind Dog Rescue (CA), Willy’s Happy Endings (TN) and Louie’s Legacy Animal Rescue in (OH & NY).
© Fusaro Photography
6. Uber Puppies
Uber Puppies was an amazing marketing tie-up between Uber cabs and the animal rescue and adoption NGO, World for All. The cabs offered a furry companion for your ride and even in your offices and residences for some playtime in Gurgaon, Mumbai, and Pune to promote the idea of adopting a delightful Indian stray. The campaign aimed at promoting adoption but was also a great stress buster.